Scaling-up Impact: Knowledge-based Organizations Working Toward Sustainability

Human society faces serious environmental and social threats as a result of systemic unsustainable actions and values. This is a time of cultural self-evaluation and profound change. This study examines how 13 social and environmental change-based organizations, through network partnerships and a robust organizational knowledge-base, are responding to these challenges. A systems perspective was used as a guide to promote […]

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Development of the Private and State-owned Logistics Enterprises in China

The purpose of this thesis is to examine the current status and development of the private and state-owned Third-party Logistics (3PL) companies. In China, there are mainly two common kinds of ownerships, one is state ownership, and the other is private ownership. These two forms of ownerships have enormous influence in various industries. The state-owned company GREE and private company […]

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Value Chain Analysis for Assessing Competitive Advantage

Competitive advantage for a company means not just matching or surpassing what competitors can do, but discovering what customers want and then profitably satisfying, and even exceeding, their expectations. As barriers to interregional and international trade have diminished and as access to goods and services has grown, customers can locate and acquire the best of what they want, at an […]

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Is Green Good? – A Study of Environmental Management Strategy and its Impact on Competitiveness

The purpose of this thesis is to analyze environmental management in companies and how it affects competitiveness. In order to do this a case study of two Swedish and two Russian companies was done by conducting interviews. The theoretical framework consists of environmental management strategy and competitiveness literature which are relevant to the study and research questions. The empirical findings […]

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How to Create Value Through Strategic Product Sample Promotions: A L’oréal Case Study

The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a strategic marketing tool creating long-term brand value. This study provides a framework for L’Oréal to fulfill their objectives of using product samples […]

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Value Creation in Buyouts: Value-Enhancement Practices of Private Equity Firms with a Hands-on Approach

Swedish private equity firms have demonstrated a historical success in the buyout industry. However, current trends in the industry such as institutional changes, phenomenon of capital overhang and an influx of new entrants have intensified competition among buyout firms. To maintain the expected high gains, private equity firms must actively create values for their portfolio companies. The purpose of this […]

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Surrogate Boycotts: And the effects on Companies and Marketing

The purpose of this research is to understand what role surrogate boycotts can play on companies targeted by a surrogate boycott and how companies can work with their marketing strategies to reduce the effects of a surrogate boycotts. We have used a qualitative approach in this study, with multiple cases studies as a method. Our empirical data was collected through […]

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Inter-firm Collaboration for Innovations: Evidence from the Swedish Telecommunications Sector

Innovative companies in technologically advanced environments have to deal with the consequences of choosing between a resource based strategy and possibly missing out on the benefits of cooperative knowledge, or collaborating with their network of suppliers, customers and even competitors and risk diluting their competitive advantage. This thesis is concerned with the cooperative aspect within intricate networks of technologically innovative […]

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Maintaining Competitiveness Through Strategic Alliances: Case Study of Equity Bank Kenya

Background: The Kenyan financial sector has recently been growing at high rate due to the inclusion of individuals who previously were unable access banking services. This has led to a competitive situation where banks and micro finance institutions are searching for ways to manage in this competitive sector. In addition, mobile phone companies are now considered as a competitive threat. […]

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